OUAN502 - Logo / Business Cards / Letterhead

For my personal logo I wanted to create something that captured an essence of what I thought my work was like, but with some limitations to it. I wanted to create a purely visual logo that could use across all of my promotional material and social media that didn't contain and type or my name for example, but would be recognisable. I thought that if I start adding initials or my name to the logo I would have to make sure to write words to describe what I do to accompany this. I thought this would be too much to attempt to contain in one logo and would look overcrowded when combined with imagery so I settled on the idea of a purely visual logo to brand myself with.

The process to create the logo itself was actually very simple, and I think overall it produced a simple but effective visual logo that embodied everything I wanted it to. I like to think that I manage to incorporate a good amount of emotion, feeling and a certain level of atmosphere into my work as that is what I always attempt to do in order to connect with the audience. The reason I do this is that whenever I'm watching something I generally get a feeling of how much I appreciate or like the piece whether it's a film or an illustration or even a piece of music based on how it makes me feel. A feeling I like to get when experiencing something is 'wonder' and 'awe' - wanting to know how something was made or being inspired by the level of skill that was needed in order to make something possible. I wanted to use a young boy to represent that visually, and by placing him as a silhouette on top of a mountain I've tried to portrayal this feeling of 'awe' by using this type of imagery. The decision to have the boy turned away with only maybe 10-20% of his side showing was a conscious one, and it was made to distil the idea of wonder, and as you're viewing the logo you'll never know what the reverse side of the character in the image will look like or anything else about them, so this was perhaps an attempt to not just portray these ideas but also make people experience them through the logos design. The materials used to create the logo were quite straight forward and just consisted of a simple charcoal drawing that was photographed and imported into Photoshop before an old, textural painting I did was overlayed with some colour modifications.



I wanted to keep the overall branding as consistently simple, so I used a font that I thought fitted the style and colour of the logo in order to write all of the necessary business information onto the card with. I think a white background worked best to make sure all of the text and the image stood out quite nicely whilst making the business card look crisp with the background being white. For the purposes of putting the images onto my blog I had to put a boarder around them so the outline could be seen but this would not be featured on the final business card.



Finally, the letter head is again the use of the logo for consistency across all promotional material combined with the necessary information for a letterhead and placed at the top of the page. I've used the same font throughout to make sure all documents are the same.