OUAN602 - Another Attempt at Self Branding [Twitter, Instagram, Linkedin]

In an attempt to self brand and build a presence from scratch, I came up with the username 'tiredise' a while ago, which has stuck on my social media accounts and eventually became the name of my website. The idea of self branding to me relies on consistency as well as a strong, and equally unique approach to branding that will result in a memorable way to deliver your work to an audience. In order to accomplish this, I first made sure that the social media platforms I do use have the same handle so that in the event that someone was searching for my name, or work, everything would appear. This makes it less of a task for people interested in you or your work to locate you on the various social media platforms. In my case, I primarily focus on Instagram and Twitter. Instagram is good source of inspiration and a good way to support, and be supported by commenting and bumping up posts with interaction. One the occasions that I have tagged my work with identifiers there is a notable increase in terms of the interaction with a specific post, but usually I try to keep this to a maximum of three separate tags or I think it begins to look unpleasant in the image caption. Generally I use Instagram to show snippets of work I like, and usually I will try to post images that work well with the other things I have posted in order to establish a 'theme' on my profile. In contrast to this, I feel like my Twitter presence is lacking and I could definitely make an effort to follow more people, artists and practitioners as well as studios and larger organisations. Following this, if I interact it will mean that there is more of a chance of creating connections on that platform and thus, generating a larger network.

One thing that I am skeptical about creating currently is a logo. It seems like few artists use one on their social media and instead use either images of themselves or their work, which makes sense to me. I think if I began a small company or a brand that dealt in a specific thing then I would certainly create a logo to represent the company or brand. I also think that a logo is a difficult thing for me to come up with currently, and as a result I don't want a the lacklustre creation to have a detrimental effect on the visual aspects of my online presence.